25-Year-Old Multi-Artist Salon
A salon with decades of loyal clients and no online presence got 100+ new bookings in its first 30 days live - plus 25 Google reviews in a month.
- Industry
- Beauty / Salon services
- Market
- USA (Pasco, Washington)
- Services
- Website · Multi-artist booking system · Local SEO · Google Business Profile
- Duration
- Ongoing
- Engagement
- Retainer
01 The Situation
A 25-year-old salon in Pasco, Washington was losing new customers to newer competitors with Instagram and online booking. It had no website, no online booking, no Google presence and no reviews - a business built on trust with no digital proof of it.
02 The Approach
Multi-artist booking system
Customers book a specific stylist, and each stylist manages their own calendar - fewer double bookings, front-desk calls and no-shows.
Google Business Profile and local SEO
A fully optimised profile with service menu, gallery and pricing, targeting Pasco and the Tri-Cities area.
Review engine
Post-appointment follow-ups that turned satisfied clients into Google reviews.
03 The Results
- New bookings in the first 30 days live
- 100+
- Google reviews in 30 days
- 25+
- Monthly calls from the Google profile
- 100+
Double bookings stopped, the front desk stopped fielding scheduling calls, and the salon now takes bookings while it's closed.
04 Stack & Tools
- WordPress
- Multi-artist booking plugin
- Google Business Profile
- Google Search Console
Client name withheld for privacy.
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