India's Largest HVAC Distributor
From zero digital footprint to 80% AI search share on top industry keywords, plus 100+ organic leads in 6 months.
- Industry
- B2B Industrial / HVAC
- Market
- India
- Services
- Website · SEO · AI search · Social media · Email · CRM
- Duration
- Ongoing
- Engagement
- Retainer
01 The Situation
India's largest distributor of industrial HVAC equipment had two decades of credibility, a national dealer network and a market-leading product range - but no digital presence. Its B2B buyers (facility managers, procurement heads and construction companies) searched for HVAC solutions online and found competitors instead. Client relationships ran on spreadsheets and phone calls, with no way to track, nurture or measure lead quality.
02 The Approach
Infrastructure build
A performance website with a product hierarchy, technical spec pages and B2B lead-capture funnels for procurement decision-makers.
Dual-track SEO
Google SEO alongside AI search optimisation (Perplexity, ChatGPT), targeting 15+ commercial-intent keywords across HVAC product categories.
Technical authority content
LinkedIn and Meta content on product launches, certifications, installation documentation and industry expertise.
CRM and email pipeline
HubSpot CRM with lead scoring, nurture sequences for warm leads and contact-management campaigns.
03 The Results
- Impressions in the first 60 days
- 90K+
- AI search share on the top 4 industry keywords
- 80%
- Organic leads in 6 months
- 100+
60%+ of new leads now come from organic channels, up from none, within 6 months of going live.
- 15+ keyword rankings on Google
- 90% email open rate for lead management
- 100,000+ social views in 30 days
04 Stack & Tools
- SEMrush
- HubSpot CRM
- Meta
- Mailchimp
Client name withheld for privacy.
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