B2C/B2B Trading Platform
Built the digital presence for a trading-software company from scratch - 100+ leads in the first 30 days and 25,000+ impressions in 90.
- Industry
- Fintech / Trading software
- Market
- India
- Services
- Website · SEO · Social media · Influencer marketing
- Duration
- 3+ months
- Engagement
- Retainer
01 The Situation
A fintech company had built a powerful suite of trading plugins for retail and institutional traders, but its digital presence didn't match the product. The website was outdated, search visibility was non-existent in a crowded market, and sales depended entirely on referrals.
02 The Approach
Dual-audience website
Split conversion flows: a B2C path for retail traders and a B2B path for institutional partners and resellers, each with its own calls to action and trust signals.
High-intent SEO
Trading-specific, high-intent keywords and content clusters around plugin use cases to capture buyers mid-research.
Influencer and content engine
Trading-niche influencers for authentic product demos, plus daily educational content that built authority without feeling like advertising.
Community amplification
A social community around trading insights that extended organic reach and drove peer-to-peer discovery.
03 The Results
- Impressions in the first 90 days
- 25K+
- Lead conversions in 30 days
- 100+
- Monthly social views from influencer reels
- 20K+
The client moved from 100% referral dependency to a measurable inbound pipeline within the first month.
- Daily content cadence throughout the engagement
- Every post had a conversion destination
04 Stack & Tools
- WordPress
- SEMrush
- Meta Business Suite
- Google Analytics 4
Client name withheld for privacy.
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