National NGO Donation Marketplace
Infrastructure connecting donors, NGOs, admins and corporate CSR partners - plus performance marketing optimised for donation value.
- Industry
- Social impact technology
- Market
- India
- Services
- Full-stack web application · Performance marketing
- Duration
- Project + retainer
- Engagement
- Project build + marketing retainer
01 The Situation
India has thousands of legitimate NGOs that can't receive online donations because donors don't know who to trust, and no shared platform for NGOs to show their work, manage donors or run campaigns. The brief: build for both sides, then drive donation volume with measurable return.
02 The Approach
Multi-stakeholder architecture
Four user types - donors, NGOs, platform admins and corporate CSR partners - each with their own portal, permissions and dashboards.
50+ feature platform
Campaign management, payments, NGO verification badges, impact reports, donor history, recurring donations, CSR dashboards and admin controls.
Performance marketing for donations
Google and Meta campaigns aimed at donation-intent audiences, with bids optimised for donation value rather than clicks.
03 The Results
- Features across 4 stakeholder portals
- 50+
- Stakeholder types in one platform
- 4
The platform handled real donation volume from launch, and its multi-stakeholder design helped the client win corporate CSR partners.
04 Stack & Tools
- React
- Next.js
- Node.js
- PostgreSQL
- Razorpay
- Google Ads
- Meta Ads
Client name withheld for privacy.
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