Social Impact NGO
A custom 35-feature donation platform, a 4,000+ member WhatsApp community, an influencer trust network and 100+ daily donor queries handled at scale.
- Industry
- Non-profit / Social impact
- Market
- India
- Services
- Web app · Social media · WhatsApp · Influencer marketing
- Duration
- Ongoing
- Engagement
- Retainer
01 The Situation
A grassroots NGO with real, documented impact had a trust problem online. Donors couldn't verify it, couldn't give without friction and had no community after giving. Donor queries ran through personal WhatsApp numbers, and online giving was near zero.
02 The Approach
Custom donation platform
35+ features including donor dashboard, campaign pages, admin panel, automated tax receipts, impact tracking and recurring donations.
Multi-platform content
A/B-tested Stories, Reels and Carousels on Meta, plus a YouTube Shorts channel.
Influencer trust network
Documentary-style reels from niche creators answering the most common donor objections on camera.
WhatsApp community at scale
WhatsApp Business API for daily donor queries and a 4,000+ member community for updates and impact reports.
03 The Results
- Meta views in the first 30 days
- 100K+
- WhatsApp community members
- 4,000+
- Features on the donation platform
- 35+
From informal personal-number operations to fundraising infrastructure that scales with every campaign.
- 10,000+ average YouTube Shorts views
- 100+ daily donor queries via WhatsApp Business API
- 2,000+ average views per influencer reel
04 Stack & Tools
- React
- Node.js
- Razorpay
- Meta Business Suite
- YouTube Studio
- WhatsApp Business API
Client name withheld for privacy.
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